Under license since 1997, Bvlgari, the great Italian jeweler and master of colored gemstones of international fame, represents one of the most exclusive brands in eyewear. Contemporary design, unique styles and glamorous details are combined with superior quality. This brand is positioned for the highest segment of eyewear as jewelry, with luxury Italian craftsmanship and bold style. Bvlgari eyewear features precious materials such as gold, gemstones and Austrian crystals and is carefully crafted in timeless designs.


Bvlgari launches Serpenti True Colours Special Edition sunglasses: a preview exclusively dedicated to Magrabi, one of the leading fashion eyewear boutiques in the Middle East, by infusing Ramadan celebrations with its distinctive passion for vibrant gem-inspired nuances.

A captivating style enhanced with essential shapes and sophisticated jewel-like details.

The model is an ultra-light metallic frame topped by an exquisite hexagonal design, with a scale in emerald green as a special tribute to the emblematic color of Ramadan celebrations. The motif is masterfully handcrafted by an expert artisan who injects the translucent and luminous color that fills the scale.

The exclusive edition sunglasses are available from Mid April 2021 across Magrabi stores.


“Live like nobody’s watching” is how the new Bvlgari eyewear campaign is presenting the Brand’s daring yet glamorous 2020 collection in which every woman can pretend to be a new person according to the pair of glasses she’s wearing. Every frame in the collection is an expression of uncompromising attitude, irreverent creativity, playful bold shapes, ultralight materials and unique details that stand out against a background of pastel colors.

A perfect example is the “Serpenti Eye-bite” frame with hand set enamel décor inspired by the Brand’s jewelry. Highlighting the eyewear and its multicolored effects the Brand reinvents an icon, giving it a strong personality. The “Back to Scale” model, also in the Serpenti line, stands out for its narrow, rectangular frame in bright pink acetate embellished with crystals, making the temples the standout feature.

The line inspired by the fashion house’s famous B.zero1 design plays with sophisticated geometries and unexpected combinations. This is seen in the contrasts of metal and acetate, which makes the “B.purebright” glasses a dynamic mix of shapes and details inspired by ’90s style. The “B.Glassy-up” metal cat-eye optical model, which incorporates and breaks down the characteristic features of the iconic jewelry collection, offers an elegant, timeless style.

Harmonious contrasts and light effects give every pair of Bvlgari glasses a bold touch that colors your everyday look with its special details.


Bvlgari is back with the new Serpenteyes collection. The snake motif – an emblem of seduction, rebirth and transformation – has been an element intertwined for decades with the history of Bvlgari, and now takes new shapes, thanks to a reinterpretation with a modern twist.

Unlike other Bvlgari Eyewear collections – which draw inspiration from jewelry – Serpenteyes takes inspiration from Bulgari’s leather goods, and particularly from Serpentage – a technique introduced by the brand for the bags collection.

Enameled snake scales are the distinguishing feature of the BV6104 style, together with openwork metal temples and flat lenses in purple, grey or brown gradient orange lenses, as well as best seller pink gold mirror.

The snake scales motif is laser-engraved on the metal bar applied to the lenses of the BV6103 style, which is characterized by the hexagonal rimless shape of the lenses.

A game of transparencies is the characterizing element of the BV8203 sun style, which combines flat gradient lenses with an irregular oversize frame. The refined color palette includes pink, brown-orange or grey frames and lilac, fuchsia or blue scale patterns.

Last but not least, the iconic BV6089 style is back with flat round lenses and metal bars with laser-engraved snake scales. The same motif is executed on lenses as well through pad printing, and it is available in purple or gold tones.

The last three styles mentioned above are the ones that the brand ambassador Bella Hadid wears in the new Spring/Summer 2018 campaign, set on elegant terraces and roofs in Rome.

The evolution of the Bvlgari Eyewear collection continues. Serpenteyes is the perfect interpretation of the Serpenti theme for contemporary women who are sensitive to changing fashion trends and willing to fully express their identity, through combinations of styles and materials.

We are waiting for you in OPTICON optics to discover

the latest collection from BVLGARI EYEWEAR!