Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour. The brand’s unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something out of the ordinary. In order to protect the ethos and persona for which they have gained an enviable reputation, they always ask themselves the question….”Would Ted do it that way?”
TED BAKER’S EXCEPTIONAL SPECTACLES
Ted Bakers eye for detail remains as true to their roots as ever in this coveted optical collection. Quirky distinctive styling meets handcrafted quality, for an ocular spectacular that marries exceptional attention to detail with luxury finsihesto create unparalleled, individual eyewear. With frames lined in unique prints, and hidden trims concealing messages, Ted’s eyewear is as inventive and original as the customer who wears them.
TED BAKER SUN: THE ESSENTIAL TRAVEL COMPANION
Ted Baker believe that no wardrobe is complete without a stylish selection of accessories and their new sunglass collection are no exception.
Taking inspiration from vintage silhouettes, oversized eyeshapes, delicately crafted metal trims and rich jewel tones take centre stage.
THE YOUNG TED OPTICAL COLLECTION AS SOPHISTICA-TED AS ITS WEARERS
Aimed at style conscious 8-12 year olds, there’s nothing childish about the Young Ted eyewear collection. Each pair of frames features the flair and finishing touches of the mainline collection; styles are simply resized and colours turned up to 11.
We are waiting for you in OPTICON optics to discover