Versace is one of the world’s most iconic and famous luxury fashion houses. Proudly Italian, it is designed for men and women who desire a modern and glamorous style that combines sophistication and sex appeal. The Versace Group is the epitome of sensual glamour, sexy and empowering; a true symbol of Italian luxury. At its heart is Versace, a leading design house and the center of creativity that is flourishing globally. The eyewear collection, under license since 2003, combines technical innovation with the essence of the brand and bears the distinctive visual details the fashion house is known for.
THE VERSACE’S AESTHETIC OF THE GRECA
Versace has always represented freedom of expression and self-confidence.
This is the reason why Donatella Versace introduced her women’s and men’s collections on the same catwalk in the last Fall/Winter 2020 show, celebrating the importance of equality and inclusiveness.
These values are also expressed in the latest eyewear collection, characterized by bold men’s and women’s styles in which the brand’s distinctive features are reinterpreted with a new aesthetic.
In the two contemporary and oversized sunglasses models, the Greca signifier is featured super-sized in metal on the temples with the laser-engraved Versace logo.
These acetate sunglasses are available in black and white for the women’s version and in white, black and blue for the men’s version, all with dark gray lenses.
VERSACE: THE NEW FALL-WINTER COLLECTION
The Versace FW19 eyewear collection celebrates the brand’s unique attitude in reinterpreting its brand symbols like the Medusa.
After the successful launch in August 2019 of the first men’s eyewear collection worn by British actor Luke Evans, the new FW collection with the special Medusa Crystal project is dedicated instead to the world of women.
The three sunglasses and two eyeglasses models of the Medusa Crystal project feature the iconic Medusa medallion; brand symbol which is reinvented with Swarovski crystal details, large temples and a grunge aesthetic combined with elegant tones.
Among the creations, the round model with a color palette from havana to burgundy and the refined ‘90s acetate model with white frames and gray lenses, turquoise with dark blue gradient lenses and black with gray lenses stands out.
VERSACE CELEBRATES ITS DNA AND LOOK TO THE FUTURE
Bold, instantly recognizable, unique. Versace has stayed true to its roots: a path that has constantly kept the brand at the center of attention, without ever denying itself and its origins.
The Versace team is a close-knit one, easily recognizable in the brand’s iconic symbols such as the mythical Medusa or the Greca, as well as in the creative energy that bursts forth from the Versace archive and delivers the unmistakable signature style in a special project – or rather, two.
While the Versace Tribute Special Project looks back to the brand’s roots, the Fall Winter 2018 collection, The Clans of Versace, looks forward to the future: fifty-four models (male and female) gather together for the “longest” fashion photo ever taken for an advertising campaign. A “family photo” indeed, celebrating the brand’s diversity and originality, and its new artistic path.
2018 was the year of Versace, a special year where the brand’s strong roots found new ground and an even larger following, without ever sacrificing its identity.
VERSACE TRIBUTE SPECIAL PROJECT
The most iconic looks from the glorious early Nineties have been selected by Artistic Director Donatella Versace herself from the brand’s rich heritage. The Versace Eyewear Special Project brings back Gianni Versace’s legendary styles to both the day-one followers and to a new generation of brand devotees, with models and themes that revive symbols from the archive.
This can best be seen in the Tribute model, which played a starring role on the Spring/Summer 2018 runway and is emblematic of the fashion house: acetate cat eye sunglasses whose defining feature is the unmissable Tribute Gold tone Medusa medallion on the temples, specially designed for this collection. A series of archive prints – the brand’s leitmotifs – personalize the look: Vogue, Barocco, Trésor de la Mer and Butterfly. The sunglasses are further elevated by a varied color palette which ranges from classic tones to transparent shades: black frames with grey lenses, transparent sky-blue frames with sky-blue lenses and transparent pink frames with pink lenses – all designed to show off the iconic prints at their very best.
THE CLANS OF VERSACE SPECIAL PROJECT
The lively and inclusive essence of “The Clans of Versace” project is best summed up by Artistic Director Donatella Versace: “They’re not just part of my team, they are the people I work with. The Versace clan embraces all members of my extended family: from the clients to the models, the fans, photographers, designers, friends, artists and all the people who believe that if you want people to listen, you need to raise your head and make yourself heard. It includes all those who believe fashion is a way of saying ‘Look at me, I have something to say’“.
This mix of energies and different style codes is clearly visible in the fashion house’s eyewear collection: in the Visor sunglass model for men that combines street style with the new 3D Medusa, complete with an opaque finish, and in the Medusa Ares Stud acetate sunglasses with a cascade of 143 golden studs around the front frame and temples.
Music is another vital element of the Versace project, and so the notorious Biggie model is back with an ultra-modern twist which still features the iconic 3D Medusa detail on the temples to mark where Versace and hip-hop meet.
Another rock ‘n‘roll model is Medusa Ares, a narrow, square cat eye frame inspired by the Nineties and available in a selection of colors including blue, black, red and white.
VERSACE GRECA STARS: THE NEW EXCLUSIVE VERSACE EYEWEAR COLLECTION FOR SPRING-SUMMER 2016
Five new styles embodying the power of the brand and an advertising campaign featuring beautiful model Gigi Hadid: these are the ingredients of Versace’s new eyewear SS 16 collection.
Versace strength and power are captured in the new Greca Stars through 3 Sun and 2 Optical frames, all defined by bold volumes and luxury details: the iconic Versace Greek key and precious Swarovski crystals confer brilliant uniqueness to the collection.
Strictly tied to the project, the new ADV campaign portrays young Californian model Gigi Hadid: an emerging star of the catwalks and extremely popular on social networks, she is the new face chosen by Donatella Versace to represent the brand.
The real protagonist of the campaign is the eyewear, in particular Greca Stars (VE2171B).
This sun style has a metal pilot frame featuring a double bridge construction and a luminous set of 296 precious Swarovski crystals applied to the front and temples. The style comes in a wide range of colors, including silver with silver mirror lenses, gold with grey gradient lenses, pale gold with brown gradient lenses, matte black/gunmetal with dark grey lenses, and lastly, matte military with green gradient lenses. This last combination is the one chosen to star in the advertising campaign.
Preciousness and glamour are the fil-rouge of the entire collection: stylish shapes and the Greek key detail applied to a front embellished with 70 Swarovski crystals, define all the new models that have been designed for the Versace women.
The same applies to the second Sun model, VE2172B. The cat-eye frame has slender metal temples the color of pale gold. Versace’s audacity is perfectly embodied in VE4316B, a feminine shape of celestial sensitivity, with a butterfly front and slender metal temples.
The collection also includes two optical frames. VE3226B, also shown in the ADV campaign, has a sexy and feminine oval front as precious as only the Versace brand can be. The second optical model, VE1239B, features a half-rim cat-eye front in metal, also decorated with the iconic Greek key and 70 Swarovski crystals.
Discover the charm of Greca Stars by following the new Versace Eyewear campaign.